We started over 20 years ago in IT systems, back when “having a website” was still unusual and cybersecurity sounded like something from a spy film.
Today, we manage systems, marketing, cybersecurity and AI for local SMEs and brands with national and international presence. All under one roof, with senior specialists in each discipline and a team in Palma.
What has not changed over the years is the idea: speak clearly, show up and treat every client as if they were the only one.
We are islaNet. One team. Everything digital.
“islaNet was born from a very specific frustration: seeing companies paying five providers who blamed each other. I thought there had to be another way to do this. And here we are, twenty years later, proving that there is.”
We did not start by doing everything.
We added what our clients needed,
and we never stopped doing it properly.
2003 · IT SYSTEMS
We began by setting up networks, servers and workstations for companies in Mallorca. Back then, “the IT person” was the one who showed up when something broke. We decided to change that from day one: be there before, not after. Preventive maintenance, close support and the habit —which we still have— of picking up the phone. More than two decades later, we still manage hundreds of machines and servers every day.
2010 · CYBERSECURITY
We saw the first ransomware attacks bring down clients who thought “that would never happen to us”. So we built a dedicated cybersecurity area, because patching things as you go is not protection. Today we handle prevention, continuous control, team training for our clients —yes, the weakest link is always human— and fast response when something goes wrong. Phishing, impersonation and all kinds of scares included.
2015 · DIGITAL MARKETING
By then, we were already taking care of the inside of many companies, so when they started asking, “why don’t you handle the outside too?”, it made complete sense. We added branding, web, SEO, social media and paid campaigns, but with one of our obsessions: every euro invested has to be measurable. No posturing, no reports nobody reads, no vanity metrics. If an action does not generate business, we say so before continuing.
2023 · ARTIFICIAL INTELLIGENCE
While half the market was selling “AI solutions” without really knowing what they were, we did what we know how to do: we got hands-on. Today, we help SMEs and larger companies integrate AI where it genuinely saves time or generates revenue: automations, WhatsApp agents, internal process optimisation. No magic promises. If it does not add value, it does not get implemented.
2026 · TO BE CONTINUED...
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
WHAT WE DO, IN REAL PROJECTS.
We designed an AI-powered system that assists customers via WhatsApp, organises them and connects them with internal tools. The team was no longer overwhelmed during peak periods, and the campaign ran more smoothly, with lower stress levels and higher conversion rates.
A sample of the services we use every day to help companies like yours.
Your brand is much more than a logo: it is the first thing people understand and the last thing they forget. We work on identity, purpose, tone of voice, naming and applications so everything that comes afterwards —website, social media, campaigns, sales— speaks the same language. We build brands from scratch or reposition brands that have grown faster than the way they talk about themselves. A well-built brand makes everything else easier. And it shows.
Social media is one more piece within the strategy, not an end in itself. We define which channels make sense for your business, what content connects with your audience and how to measure whether it is working. We manage communities, plan content, produce native formats such as short videos, carousels and stories, and monitor what people say about you. Connected with branding, paid media and web, social media adds much more than it does on its own.
Paid campaigns on Google Ads, Meta, LinkedIn, TikTok and YouTube designed to generate business, not inflate impressions. We define audiences, test creatives, optimise bids and measure every euro invested with real tools, not PowerPoint reports. We work directly on your accounts, so the investment, learning and history are always yours. They work better when aligned with your brand, website and organic content —and that is exactly how we approach them.
Classic SEO for Google and AI search optimisation, or GEO, for engines such as ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. We audit your current visibility, optimise website architecture and content, work on internal linking and authority, and publish content designed for both traditional search engines and AI systems to cite you when someone asks about your sector. Because the way people search is already changing, and ranking well today is no longer just about Google.
Corporate websites, e-commerce, intranets, custom platforms and private portals. Built to load fast, rank well, convert and stand the test of time. We work with WordPress, Shopify, WooCommerce and custom development when something more serious is needed. The website is the centre of the digital strategy, so we design it to connect smoothly with your branding, campaigns, analytics and systems. And yes, we maintain it afterwards too.
Without data, there are opinions, not decisions. We implement serious analytics with GA4, Tag Manager, Looker Studio and heatmap tools. We define custom events, configure dashboards that can actually be understood and set up CRO processes to make the traffic you already have perform better. It closes the loop: what is done is measured; what is measured is improved; what is improved sells more.
Design, installation and maintenance of corporate networks, high-density professional Wi-Fi, dedicated fibre, VPNs and secure links between sites. The foundation everything else depends on: if connectivity fails, the business fails. We work with leading manufacturers such as Cisco, Ubiquiti and Fortinet, and design every network with security, redundancy and growth in mind. So the connection stops being a bottleneck and becomes something you no longer have to think about.
Cloud servers, migrations from local infrastructure, geo-redundant backups, virtual desktops and hybrid environments. We work with Microsoft Azure, Google Cloud and Microsoft 365 as certified partners. We help you decide what makes sense to move to the cloud, what is better kept on-premise and how to do it without stopping operations. Your information, accessible and protected from anywhere, without scares.
The team on the other end of the phone when something is not working. Close support from Palma, remote or on-site, with real response times and a single point of contact who already knows your case. We handle incidents, installations, configurations, one-off training and that classic “I don’t know what’s wrong with the computer” we have all said at some point. Part of broader maintenance, not a one-off patch.
Preventive maintenance for equipment, servers, software and licences. The idea is simple: avoid incidents before they appear. Periodic reviews, controlled updates, patch management, always up-to-date inventory and planned equipment renewal. Everything integrated with technical support and cybersecurity, because maintenance is not just fixing things: it is anticipating them. If everything works and nobody calls to complain, we are on the right track.
Prevention, continuous monitoring, incident response, regulatory compliance with GDPR, ENS and ISO 27001, and client team training. Most attacks do not enter through a technical flaw, but through a badly opened email, so we work on both layers: the technological one, with firewalls, EDR, backups and segmentation, and the human one, with awareness and phishing simulations. With certified protocols, real continuity plans and 24/7 response when needed.
We integrate AI models and intelligent agents into your processes: WhatsApp, CRM, ERP, website, customer service and document management. Without reinventing the wheel, connecting with the tools you already use, such as HubSpot, Salesforce, Google Workspace and Microsoft 365. We design automations that save real hours and agents that qualify leads, answer frequent questions or process documents without the team having to constantly supervise them. The goal is not to “have AI”: it is to work better.
We audit what you already have implemented and refine it: better-designed prompts, more stable automations, more useful agents and more suitable models for each case. Many companies rushed into AI in 2023 and are now realising it delivers half of what it promised. This is where good consulting makes the difference between noise and results, between “we have AI” and “AI is genuinely helping us”.
Before touching anything, we understand. We audit systems, marketing, cybersecurity and AI, speak with your team, review your tools and tell you what works, what should change and where it makes sense to start. Without selling you services you do not need and without recommending things we will not be able to sustain later. It is the starting point for everything else: without diagnosis, no strategy holds up.
THE PEOPLE BEHIND ALL THIS
We are a team of professionals specialised in different areas, working as one team so everything fits together. But before that, we are people. We do team buildings —the kind you actually want to go to. We eat together when we can. And sometimes, a good idea for a client does not appear on a whiteboard: it appears at quarter past eight in the evening, on the terrace of a bar in Palma, with a cold beer and two plates of bravas, while we “fix the world” as if we were the first ones to try.
We work from the office because we believe the best solutions are born when teams see each other, interrupt each other, ask silly questions and lend each other ideas. And because our clients, when they call, appreciate hearing the voices of people who know each other.
This is us. And these are the names and faces behind every project.
We are not the biggest, nor the loudest.
We are the ones who stay after the nice-looking phase.
Systems, cybersecurity, marketing and AI under one roof. One point of contact, coordinated decisions and, above all, no “that is not our thing”.
No remote call centres and no junior profiles learning with your business. When you call, someone who knows your case and your name picks up.
We started when “the cloud” sounded like meteorology. We have seen technologies, trends and bubbles come and go. We know what lasts and what does not.
We have integrated AI in accountancy firms, legal practices, retail sectors and yachting. We do not sell AI: we implement it where it frees up time or generates revenue. If it does not add value, we say so before charging you.
If an idea is not good, we tell you. If a provider is selling you smoke, we tell you that too. Zero jargon, zero posturing. Honesty by default.
Anyone can handle the easy part. We respond when there is an attack at three in the morning, when the website goes down on launch day or when the system starts doing strange things on a Friday at eight.
MARKETING • IT SYSTEMS • TELECOMS • SEO • SEM • IT CONSULTING •
MARKETING • IT SYSTEMS • TELECOMS • SEO • SEM • IT CONSULTING •
MARKETING • IT SYSTEMS • TELECOMS • SEO • SEM • IT CONSULTING •
MARKETING • IT SYSTEMS • TELECOMS • SEO • SEM • IT CONSULTING •
MARKETING • IT SYSTEMS • TELECOMS • SEO • SEM • IT CONSULTING •
MARKETING • IT SYSTEMS • TELECOMS • SEO • SEM • IT CONSULTING •
Over 20 years taking care of the systems, cybersecurity, marketing and AI of companies like yours. Tell us where yours is right now and we will tell you where we would start. No commitment.
